Advertising Policy

Couple Republic strives to guide the readers with credible information and advise at every stage of pregnancy and parenthood. The editorial team supports the information with scientific research studies and expert medical reviews, wherever applicable.

Couple Republic gets its revenues from advertisements, sponsored content, affiliate programs, and such partnerships to make the site free for your use. This funding helps us provide a better experience to our readers in the form of highly qualified writers and editors, visual presentations, reviews, and opinions of medical experts. This also helps us update our content from time to time to cover any latest developments in the respective fields.

However, the advertisements or sponsorships do not influence our editorial autonomy, and we do not compromise on the editorial values that guide us in every step we take towards giving a better experience to our readers.

We have sole discretion on the ads

Couple Republic decides on where and how to display the ads on our pages. We also decide on the kind of ads to be published and those that need to be rejected. In the case of rejection or removal, we inform the advertiser about the same, along with the reasons that prompted us to do so.

We advertise responsibly

We are careful about what we advertise on our pages. We do not accept advertisements that make false claims, carry controversial opinions, or flare up sentiments on sensitive issues. We also do not carry ads that are generally considered to be in poor taste or harmful like illicit drugs, pornography, alcohol, firearms, and ammunition. We do not accept ads that are clearly offensive, fraudulent, illegal, harmful, or objectionable. Ads that discriminate our readers based on their color, sex, sexual orientation, religion, region, etc., are not accepted.

We don’t endorse the products we advertise

Publishing content on the advertised products and companies does not necessarily mean that Couple Republic endorses or promotes them. The editorial team is independent of such endorsement and advises the reader’s discretion while buying those products or services.

We distinguish advertorial content from editorial content

The advertorial content on Couple Republic is marked as ‘Sponsored’. The advertisements are clearly separated from the editorial content and placed under the ‘ads’ segments.

We have editorial checks on sponsored content

We take sponsorships from manufacturers and service providers as a source of our revenues. The editorial team creates and clears such sponsored content. Here are the types of sponsored content we accept:

Sponsored and co-branded: Sponsored content is the content that the Couple Republic team creates on the broad topics suggested by the sponsors. For co-branded content, we work in partnership with the brand concerned to generate the content, videos, photos and such. The sponsored and co-branded content may include links to the advertiser’s pages. All such content is labelled as ‘Sponsored’.

Brand pages: Couple Republic hosts webpages for various brands that are directly relevant to the website’s content. The content is not created, vetted, or endorsed by the editorial team. They do not necessarily reflect the editorial standards of Couple Republic.

Native advertising: Native advertising appears in between the paragraphs of our content. These listings may direct the reader to the advertiser’s pages.

We clearly mention about our affiliate partnerships

Wherever Couple Republic writes about specific products with ‘Buy Now’ links added, we are most likely to earn a commission as part of the affiliate programs. However, the editorial team does its research to make sure the products are generally of good quality. Also, we clearly carry a disclaimer at the top of the article.

Cookie Policy

Couple Republic (“Site”, “us”, “we”) may use cookies and other tracking technologies when you visit our website ( to understand how you use it and customize and improve your experience. This policy explains why and what data we collect on Couple Republic and who has access to it.

The following types of cookies may be used when you visit the Site:

  • Necessary Cookies: These cookies help you use our website effectively. They are necessary, and without them, the Site will not be able to work properly and provide certain functionalities and features. Disabling them manually may affect your experience.
  • Advertising Cookies: These cookies help display advertisements that are most likely to be of interest to you. They enable ad servers and advertisers track your visits to the Site and other websites and how often an ad has been viewed and by whom. Through this, they can alternate and customize the ads sent to a specific computer.

Note: These cookies do not collect any personal information about you.

  • Analytics Cookies: These cookies help track how the users reached our Site and how they interact with and navigate on the Site. We get to know about the Site’s best features and factors to improve on.
  • Personalization Cookies: These cookies enable us to keep track of repeat visitors to the Site. They help us record the pages you have visited, your browsing history, and your settings and preferences when you visit the Site.
  • Security Cookies: These cookies help us protect user data from unauthorized parties, and identify and prevent security risks.
  • Third-Party Cookies: These cookies allow third parties to collect and track certain information about you. They may be placed when you visit sites of companies that run certain services we offer. You can manually disable these cookies in your browser. You can opt out of some of these third-party cookies using this tool.

Note: Although most browser settings accept cookies by default, you can remove or reject them. However, this might affect the availability and functionality of the Site.

Other Tracking Technologies

Couple Republic may also use pixel tags, web beacons, and other tracking technologies to improve the user experience. They help us track the number of users visiting a particular page and only collect limited data like the cookie number, time and date of view, and a description of the page where they reside. Although these tags cannot be declined, you can control the cookies that interact with them and limit their use.

You can refer to our Privacy Policy for more details about how the Site uses the information collected by cookies and other tracking technologies. If you have questions or comments about this Cookie Policy, please contact us at